A UNESCO world heritage site, Dubrovnik intrigues the visitors with its rich cultural and historic heritage, monuments and cultural events and festivals which take place all year round.
In May 2011 the City will celebrate the 300th anniversary of the birth of Ruđer Bošković, organising a number of events and programmes within the project entitled The Year of Cultural Tourism, which includes all events, activities and programmes featuring the culture, tradition and heritage of Dubrovnik.
The United Nations' World Tourist Organisation (UNWTO) proclaimed 2011 to be the year of tourism and culture. Carrying out this promotional marketing project, all cultural institutions, organisers of events and associations will systematically collaborate in the further development of this tourist segment, which is one of the major criteria for choosing our city as a tourist destination. In order to additionally promote Dubrovnik as a cultural tourism destination, the Dubrovnik Tourist Board shall periodically publish multilingual brochures – calendars including information on the events and programmes, and promote all cultural events in the media and at international markets, targeting passengers on cruise ships and visitors in the destination. The Dubrovnik Tourist Board will promote this project on its web site, in special editions of its bilingual electronic newsletter, and by distributing publicity materials at its information offices aiming at encouraging the visitors to attend cultural events in the destination.
In May 2011 Dubrovnik will mark the National Cultural Tourism Day and, in collaboration with the Cultural Tourism Office of the Croatian Tourist Board and the Dubrovnik Tourist Board, organise a number of lectures, workshops and events. This is another project aiming to promote Dubrovnik as a destination considered to be a synonym of cultural tourism in Croatia.